In her role as a Producer, Rochelle is driven by the ‘how’ and ‘why’ behind strategic design, bringing years of experience in marketing, client service and delivery to her role.
She brings a wealth of experience in account management and production, having worked with clients ranging from Australia’s largest publicly listed energy company to international brands like Dulux throughout her career. At Today, she has played a key role in projects for Our Watch, Sustainability Victoria and Australian Volunteers International.
Rochelle was also involved with projects for both RMIT and the University of Melbourne. Working collaboratively with RMIT, YLab and young adults, Today co-designed and built an interactive tool to help young people have meaningful conversations about money and what is fair and healthy within relationships. The University of Melbourne project involved surfacing the current experience of post-graduate students and the university’s brand.
Rochelle has a dual Bachelor Degree of Commerce and Law from Deakin University and brought her production expertise to the Human Rights Arts & Film Festival as a Volunteer Gala Administrator.