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Good Design Australia's 2025
Design Team of the Year

Today is Good Design Australia’s Design Team of the Year. This marks our 45th Good Design Award—recognising consistent design excellence in service of meaningful outcomes.

We help impact leaders make a difference, and seize opportunity.

  • Impact strategy
  • Service innovation
  • Product and AI
  • Brand and communications
More about impact strategy

Grow confidence and clarity, advance in your mission, engage your community, and create real change.

Strategy 1

We make strategy, services, products, and brands that benefit people and planet.

Our Watch WDV Today

Our Watch

Changing the landscape

Today Dora AGNSW

Art Gallery of New South Wales

Dora: your art companion

Change org Tomorrow

change.org

Repositioning the home of social change as a vanguard of democracy

Nike2

Nike

The future of football

Today Team Mark

Have an idea or a question? Let’s have a chat. hello@today.design

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About Today

Today’s social and environmental challenges must be met with bolder ambition and urgent action. It’s time to think bigger, explore possibilities and work together to create just futures.

Acknowledgement of Country

We acknowledge the Traditional Owners of the lands on which we work. We pay our respects to Elders both past and present, and recognise and respect their abiding connection to this land, its waterways and community. ⁠First Nations Peoples have nurtured this land for more than 65,000 years and continue to do so today. Sovereignty was never ceded.

Today is a proudly inclusive organisation and an ally of LGBTQIA+ communities and the movement toward equality.

We're committed to access and inclusion. We want your experience here, with our work, and at our studio to be safe and welcoming. If you have any feedback for us or specific access requirements when visiting, please let us know.

© 2025